Here's some feedback from the local Tourism
Partnerships:
West Yorkshire Tourism Partnership
“The
Yorkshire DMS is helping accommodation, attraction, bar and restaurant
providers in West Yorkshire improve their visibility on a regional,
national and international basis. Increasingly the events calendars
of destination websites are now the places to visit to find out
what is going on in West Yorkshire. This is good for consumers and
good for business.”
Simon Dunn, Chairman, West Yorkshire Tourism Partnership.
Yorkshire Dales & Harrogate Tourism
Partnership
"The
Yorkshire Dales and Harrogate area are embracing the new Yorkshire
Destination Management System. Tourism businesses are aware of the
importance of the internet and the modern traveller invariably researches
potential areas on line. By embracing the DMS will allow all Dales
and Harrogate businesses to make sure they are not missing out on
this huge potential. It is a great opportunity for not only the
area but the whole region to gain exposure to a greater audience."
Steve Macare, Chairman, Yorkshire Dales & Harrogate Tourism
Partnership.
Yorkshire Moors & Coast Tourism Partnership
"The Destination Management system (Guestlink)
is a vital tool
in driving business into our area and accommodation businesses.
Already the system has proved invaluable across
the Yorkshire Moors and Coast Partnership area with many tourism
operators benefiting through increased bookings and referrals.
The system has already facilitated over 2500 bookings into our area
worth a staggering £320,000. The return on investment is fantastic
for as little as £150 tourism accommodation operators can
join and receive a share of this NEW business"
Clive Rowe-Evans, Chairman, Yorkshire Moors and Coast Tourism
Partnership.
Yorkshire South Tourism
“The DMS provides a single tool for tourism
businesses to access a wider audience and grow their business profile
and potential. As a business efficiency, having to only provide
information once and know that it is distributed worldwide through
a variety of distribution channels is a distinct advantage and the
value of business which is derived via the DMS will continue to
grow. Here at Yorkshire South, we are actively encouraging our tourism
partners to ensure they maximize the functions within the DMS –
including online bookability and to pursue the opportunities this
brings”.
Chris Welsh, Chair of the Board of Directors at Yorkshire South
Tourism.
Visit Hull and East Yorkshire Tourism Partnership
“Trying to fit everything into 24 hours isn’t
easy which is why I would encourage tourism businesses to take advantage
of this great opportunity. The Guestlink online booking system will
save you time whilst promoting your business to potential visitors
across the globe; making it easier for them and more profitable
for you.”
Highly acclaimed Playwright, John Godber is the
Chairperson of Visit Hull & East Yorkshire.
Visit York
'We would urge all tourism businesses to update their
availability on line as the benefits of on line bookings are immense.
More and more of our new business is generated via the internet
and it's vital that tourism businesses ensure they benefit from
this.'
Gillian Cruddas, Chief Executive of Visit York.
But don't take our word for it, see how
Guestlink is working for like minded tourism businesses...
The
Regional DMS is reaping returns for Yorkshire tourism businesses
participating with the system to provide online booking.
Over £2.6million worth of revenue has been
generated and in excess of 19,000 bookings made, representing over
80,000 bednights. Bookings have been generated through the collective
online marketing effort of Yorkshire Tourist Board, via its flagship
consumer website www.yorkshire.com
and the respective Area Tourism Partnership websites.
These results are just the start as more tourism
operators are discovering the business and market potential of the
internet. See some examples below:
Visit Hull and East Yorkshire
Caroline
Maltas from West Carlton Guest House in Aldbrough was astounded
at how quickly the Regional DMS had an impact: "The guest house
had bookings coming in online within two days of starting to use
the system. We all find it incredibly easy to use and have all been
very pleased with the site's layout.
"The feedback I have received has been extremely
promising as our web page gives an easily accessible overview of
our facilities, details of how to find us and what guests can find
to do in the local area. I would certainly recommend the system!"
Moors and Coast Tourism
Partnership

Jan Smith from Sneaton Castle commented:
"The system seems to be working much better
than the old one. We have had a lot more bookings, especially online.
We have really noticed the difference."
Sneaton Castle has received 17 bookings over the
three months due to their commitment to updating information and
providing real time availability.
Dales and Harrogate Tourism Partnership
Alison
Barnes & Lionel Green from Crakehill Watermill commented on
the number of online bookings made whilst on holiday recently in
Vietnam...
“It really does bring a new meaning to air miles.” they
said. “Every day we check Guestlink and our emails to see
whether there have been any enquiries or bookings. Our holiday was
no different – after all, we are still running our business,
just with a little less effort that’s all.
“We answered a number of booking enquiries
by email, checking availability via the Guestlink calendar and then
went on to secure four online bookings representing a mix of repeat
and new business. It was amazing to think that we were communicating
with customers whilst on holiday in Vietnam – they had no
idea!
“We are now finding Guestlink really easy
to use and once we adopted the technology into part of our everyday
business practices, it is both simple and straightforward to manage
our business online, whether at home or abroad.”
_____
Ann
Roe at River House, Malham said,
"Setting up Guestlink was not as complicated
at it first looked. We opted for the book and reserve room option
which still gives you more control over the bookings that come in;
and they did come in! Since mid september i have received 38 online
bookings through the system and we have got a link to our own website.
" What is great is that if there are any
problems with setting up you can pop in to Ruth Graham, the Data
Steward at Settle and she will talk it through with you. Or there
is also the help line number for Guestlink and they will talk you
through any problems you may have. The hardest thing for me we setting
up the tariff page but now I am a dab-hand at it! Once you get the
hang of it you just add tariffs and old ones are automatically deleted
as the date runs out. So if you are a small bed and breakfast and
want to try online booking for the first time as we were it is a
really great start.
_____
The
proprietor of Stoney End, Pamela Hague, has been using the Regional
DMS since June 2007.
She said, "A few months in and thank goodness we
now have a reliable on line booking system in place, which works!
"In the first few months of using the system, we have received over
£6,000 and bookings continue to come in on a regular basis.
"Stoney End is not an enormous multi roomed hotel
with lots of staff, we have just three rooms and Mike, my husband,
and I run the business as a team; having this facility saves us
time and the financial returns to date are extremely encouraging."
York Tourism Partnership
Bookings for York through the new regional DMS
have just passed the 10,000 mark for the first nine months of 2007.
Consumers currently have a choice of 198 hotels and guest houses
and 57 self catering properties.
*Since 1st January 2007 10,402 bookings have
been made to accommodation providers in the York Tourism Partnership
area with a total value of just under £1.5 million. |