Appendices and useful information
The following appendices are available to download.

• What are the key drivers of visitor satisfaction and their relative importance?
• What retains visitors and persuades them to recommend Yorkshire as a holiday/leisure destination?
• Which elements Yorkshire product promote visitor retention and referral?
• How does Yorkshire perform on the delivery of products for key visitor segments?

• Evaluates the success of the Yorkshire brand
• Determines key destination brands for the region
• Matches brands to target markets and themes
• Captures visitors and non-visitors perceptions of Yorkshire and the destinations within it
• Insights into the way the Yorkshire and lead 'brands' can be expressed for future marketing campaigns.

• Key insights into regional international target markets

Destination Brand Maps
To download a brand map select the area from the dropdown form below.
Each brand map is no larger than 130KB.

Download all of the brand maps as a compressed zip file here (2.90MB).