"Benefit from over a decade's professional market intelligence experience"

YTB's Market Intelligence team provides professional, reliable and cost effective market research solutions for private and public sector businesses. We provide a wide range of services to help boost your business.

Regional Networks
We provide a portal for accessing extensive market intelligence research and statistics. Your business can benefit from a wealth of intelligence on the economic, social and cultural aspects of the tourism industry.

Customer Profiling
Our sophisticated customer profiling software provides geo-demographic visitor profiles and identifies lifestyles and tourism/leisure habits. This valuable information can be used to plan successfully targeted marketing campaigns.

Regional Benchmarking
Our benchmarking studies help destinations compare their visitor experience and services with other UK destinations, using nationally accepted methodology. The final report contains a visitor survey, gauging satisfaction and importance to the consumer and benchmarks these scores against similar UK destinations.

Industry Trends
We offer an unrivalled range of trend data from serviced and self catering accommodation occupancy surveys and from our Visitor Attraction Monitor. We are experts in measuring tourism impact (volume and value, plus economic benefits), which are calculated on a project or district level using the PRIME and Cambridge models. The PRIME model is accepted by the Government Office for Yorkshire and the Humber for estimating the wider impact of job creation for funding applications.

Bespoke Services
Make the most of YTB's skills and experience to help your business. We can develop a personalised research plan to meet your specific requirements and budget.